Friday, October 02, 2009

Who can’t use an extra advocate?

I just learned about the Crohn’sAdvocate Program today and it’s no coincidence that it is sponsored by the makers of my current drug (which, in a way, makes me like it more). UCB actually hired several brand advocates, all people with Crohn’s disease, to speak on behalf of their illness in conjunction with the launch of Cimzia injectable. Brilliant, right? I thought so too.

“The Crohn’sAdvocate Program was designed to connect, educate and empower those living with Crohn's disease. With a patient-focused attitude, the program highlights the stories and experiences of people battling Crohn’s.”

If you haven’t already, check out their site and register for a free Crohn’sAdvocate mag, plus find local Crohn’s related events in your area.

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