Opening the food revolution to you.

I learned about the benefits of eating real food long ago. It makes me feel better, think faster, exercise, work and play harder. Real food (fresh vegetables, fruits, cheeses, grains, etc.) is an essential part of any day of mine — but I had the privilege of learning this from an early age and, to boot, live in California now. I walk by a farmer’s market at least 3-times a week.

That said, how can we instill and literally feed these values in our nation’s youth? Currently, children in the US and UK are expected to live a shorter lifespan than their parents due to rising obesity rates — and that is just wrong no matter how you slice it.

I’ve written about Jamie Oliver’s Food Revolution before, but now I’d like for you to check out something very cool he’s working on with IDEO based on the question “how can we raise kids’ awareness of the benefits of fresh food so they can make better choices?”

Get in there, sign up, and start making a real difference. Who knows? Maybe your idea will be the winner. (And how cool would that be?)

Happy inspiration phase!